Positioning concept for industrial and commercial areas (16 pages, electronic); Update from March 6, 2018. When positioning an area with a special central location function, three levels must be taken into account, which influence future positioning and must be coordinated in the further course of the area development:
Product development: analysis, vision, concept and mix of uses of the project
Marketing: marketing concept, contact points, use of promotion networks
Public relations: Involvement of those directly affected, stakeholders and residents
The concept describes the most important fundamentals for these three levels.
 
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