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Writer's pictureRemo Daguati, CEO LOC AG
Feb 152 min read

First CAS in location management

The 0competition of locations knows no second winners. Municipalities, cities and regions must assert themselves and adapt flexibly to new challenges in society and the world of work. They can only fulfill tasks for companies and their citizens if they continually develop in a future-oriented manner. This requires location managers who are familiar with the local characteristics and know the needs of their residents as well as regional, national and internationally active companies. As business, marketing and communications experts, location managers can design development concepts for locations and represent and implement them practically with authorities and in politics.


Goals and benefits:

Your strengths lie in communication, cooperation and the ability to think analytically. They are familiar with support programs for commercial enterprises from the regional to the international level and can provide information about the OECD tax reform. They are contact persons for concerns of the population, for the relocation of companies, but above all for existing companies. Location managers, for example, broker brownfield sites and industrial sites; they know the ESG criteria in location development and in the real estate industry.


Goals and program content:


Module 1: Location analysis and location marketing

  • Location analysis of natural persons

  • Management process and positioning natural persons

  • Location analysis of legal entities

  • Positioning legal entities

  • Regional location marketing

Module 2: Economic development and cluster management

  • Positioning Switzerland in global location competition

  • Support programs for companies

  • Corporate structures and taxes

  • Networking tourism and promoting regional products

Module 3: Location development

  • Work zone management and space planning

  • Area development and management at the municipal level

  • ESG in location promotion

  • ESG in the real estate industry

Module 4: Innovation in location management

  • Innovation, design thinking and sustainability

  • E-Government

  • Smart Cities

  • Startups, start-up support and funding acquisition

Module 5: Change management and communication

  • Inbound marketing

  • Change Management

  • Negotiation skills





Members of the SVSM receive a 10% discount on the regular costs - indicate your membership when registering. Location managers work at the interface between the economy, the population, the real estate industry and politics. They are familiar with local characteristics and know the needs of local residents as well as regional, national and international companies. As specialists in the areas of business, marketing and communication, they can design development concepts for locations and represent and implement them before authorities and in politics. The first CAS in Switzerland in the area of location promotion is offered by the University of Applied Sciences Northwestern Switzerland FHNW and was developed in collaboration with the Swiss Association for Location Management SVSM. The course includes the modules location analysis and location marketing, economic development and cluster management, location development, innovation, change management and communication.
Members of the SVSM receive a 10% discount on the regular costs - indicate your membership when registering. Location managers work at the interface between the economy, the population, the real estate industry and politics. They are familiar with local characteristics and know the needs of local residents as well as regional, national and international companies. As specialists in the areas of business, marketing and communication, they can design development concepts for locations and represent and implement them before authorities and in politics. The first CAS in Switzerland in the area of location promotion is offered by the University of Applied Sciences Northwestern Switzerland FHNW and was developed in collaboration with the Swiss Association for Location Management SVSM. The course includes the modules location analysis and location marketing, economic development and cluster management, location development, innovation, change management and communication.

Members of the SVSM receive a 10% discount on the regular costs - indicate your membership when registering. Location managers work at the interface between the economy, the population, the real estate industry and politics. They are familiar with local characteristics and know the needs of local residents as well as regional, national and international companies. As specialists in the areas of business, marketing and communication, they can design development concepts for locations and represent and implement them before authorities and in politics. The first CAS in Switzerland in the area of location promotion is offered by the University of Applied Sciences Northwestern Switzerland FHNW and was developed in collaboration with the Swiss Association for Location Management SVSM. The course includes the modules location analysis and location marketing, economic development and cluster management, location development, innovation, change management and communication.
Members of the SVSM receive a 10% discount on the regular costs - indicate your membership when registering. Location managers work at the interface between the economy, the population, the real estate industry and politics. They are familiar with local characteristics and know the needs of local residents as well as regional, national and international companies. As specialists in the areas of business, marketing and communication, they can design development concepts for locations and represent and implement them before authorities and in politics. The first CAS in Switzerland in the area of location promotion is offered by the University of Applied Sciences Northwestern Switzerland FHNW and was developed in collaboration with the Swiss Association for Location Management SVSM. The course includes the modules location analysis and location marketing, economic development and cluster management, location development, innovation, change management and communication.

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